Marktlink → Sectors → Consumer
- Updated March 5, 2026
Brand strength determines deal premium
The consumer sector in M&A is defined by brand strength, margin resilience, and shifting channel dynamics. We see buyer appetite concentrate on companies with proven consumer loyalty, e-commerce capabilities, and defensible market positions. Whether you produce consumer goods, run a hospitality business, or operate retail — the question is the same: how replaceable are you?
Jan Dijkmans
Sector Lead Services • 15 years • 95+ transactions
“Technical services companies with scarce certifications are in a different league. We recently saw a fire safety specialist attract 12 serious buyers in three weeks — not because of size, but because of permits nobody else has.”
Jan Dijkmans
Sector Lead Services • 15 years • 95+ transactions
“In logistics, contract duration is the hidden multiplier. A 3+ year contract base adds 1.0-1.2x to your multiple — not because the revenue is larger, but because buyers can model it. What we see consistently: specialization beats scale. A cold chain specialist at €8M outvalues a generalist at €20M.”
Jan Dijkmans
Sector Lead Services • 15 years • 95+ transactions
“Services businesses are deeply personal — buyers know that. The ones that prove they can run without the founder consistently attract 30% more serious offers.”
Jan Dijkmans
Sector Lead Services • 15 years • 95+ transactions
“Technical services companies with scarce certifications are in a different league. We recently saw a fire safety specialist attract 12 serious buyers in three weeks — not because of size, but because of permits nobody else has.”
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